Standards

Compliance standards.

These are the rules every brand in the portfolio operates under. They apply to our ads, our landing pages, our call handling and the data we keep. Where a network or buyer has stricter requirements, we follow those.

Who we are, and are not.

Local Ad Lab is a marketing and call-connection service operated by Green Fusion Investments LLC. We generate inbound phone calls from consumers who are searching for emergency home services and connect those calls to independent, third-party service providers.

We are not a contractor, restoration company, plumber, electrician, roofer, HVAC company or pest-control operator. We are not an insurer, public adjuster or claims service. We do not perform, supervise, warrant, schedule or price any work, and we do not guarantee that any provider will accept a job.

This is stated in the footer of every brand page and in the recorded-line notice callers hear before their call is connected.

Traffic and call origination.

Consumer-initiated only. Every call begins with a consumer choosing to dial. We do not place outbound calls, run autodialers or robocalls, send marketing SMS, or use click-to-call from purchased lists.
Search only. Traffic comes from Google Search campaigns on exact-match emergency keywords, pointing to landing pages and call ads we own. We do not use display, social, email, affiliates, co-registration, incentivized traffic or any purchased traffic.
No lead forms. Brand pages do not collect names, emails, addresses or phone numbers. The only data generated is the call itself.
No impersonation. We do not bid on or use the names of contractors, franchises, insurers, utilities, manufacturers or public agencies. We do not use "911," "emergency services" or similar official-sounding branding.

Advertising claims.

Ads and landing pages describe what happens when a consumer calls. They do not promise a specific response time, a price, an outcome, or the approval of an insurance claim. We do not use "instant," "guaranteed" or "free" in relation to the service provided, and we say "same-day response" only in markets where a routed buyer can deliver it.

Copy is reviewed against Google Ads policy, including its rules for call-only ads and local services, before any campaign is enabled.

Call recording and disclosure.

Calls are recorded for quality, reconciliation and dispute review. Every call opens with a spoken notice that the call may be recorded and connected to a third-party service provider; recording begins only after the notice plays. Recording is enabled on a state-by-state basis after the applicable consent rules for that state have been reviewed.

Data handling.

For each call we retain the caller's number, timestamp, duration, routing outcome and recording.
That data is shared only with the network or buyer that received the call, and only for the purpose of delivering, reconciling and disputing that call.
We do not sell, rent, aggregate or repurpose caller data, and we do not use it for any outbound contact.
Consumer privacy terms live on each brand's privacy policy. This site's own policy is here.

Disputes and questions.

Recordings and call logs are available to the buyer of any call within the dispute window in that buyer's agreement. Compliance questions, consumer complaints and opt-out requests go to partners@localadlab.com and are handled by the principal of the company, not a ticket queue.